The Purple Cow - Remarkable?

  I have been reading this marketing book titled "Purple Cow" written by Seth Godin.  This book discusses the methods and benefits of setting your business apart from every other business in your field.  

My favorite quote so far: "The reason it's so hard to follow the leader is this: The leader is the leader because he did something remarkable.  And that remarkable this is now taken-it's no longer remarkable when you do it."  - Seth Godin

Chuck Anderson
CEO, BSMG
001-202-316-8908 (International)
BSMG@BeatScienceMusicGroup.com
www.BeatScienceMG.Com

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