As of 30 March 2010 BSMG has started to move towards redirecting our efforts from recruiting artist to developing our own music and brand. This does not completely rule out a new artist/label relationship that inspires us to modify our current intentions but as of today we are set in what we want to achieve.
What we want to achieve: We realized that there is a substantial amount of insight we do not have but will need to inorder to move into the record industry at a level we consider comfortable. As a producer I have natural talent that allows me to create a nice track (humbly spoken). But on the flip side we don't want to put out an album full of "OK" tracks that aren't mixed properly to the professional mastering level. I've started working towards understanding the concept and theory behind mastering to ensure what we put out is not just heard but understood. We want our fans to not just enjoy the music but know that we put the time and effort into the process to make it a great listening experience.
What else we want to achieve: When we first put BSMG together our brand was based around science terms; Dance Biology, Hip-Hop Chemistry, and Lounge Physics. The names relate to 'BeatScience' on an obvious level but the creative development and direction with this specific brand is limited. This is exactly why we took Dance Biology off of iTunes and plan to repackage and rerelease it this summer. The tracks on the updated album will be mastered and provide your ear with an easy and smooth sound. Our motivation behind the rebranding and repackaging of our product is strictly to make it a more attractive product.
One more thing to achieve: Understanding the complete process of putting out, promoting, distributing, networking, and effectively releasing an album is something we have yet to experience. As the guinea pig we will put ourselves in the line of fire to experience music industry growing pains. Besides branding and marketing our image we want artist and the like to expect quality work and support from BSMG. As with everything else in life experience counts more than a creative imagination with a lack of direction. We will continue to update everyone on our progress and as the rerelease of our first album comes closer we will get the word out.
In the mean time we will keep our eye out for artist/industry support that could assist us in making BSMG what we know it can be. Stay tuned and as always we appreciate your support!
When you get a chance check out our latest video blog which breaks down our new direction better than I can explain on here.
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