Tuesday, October 26, 2010

The Musicians Guide to Licensing Music - Film, TV, Advertising, Digital Media & Beyond


  On October 11th we mentioned that we expanded our brand to Commercial and Entertainment (C&E) music production services.  We purchased a book titled “The Musicians Guide to Licensing Music - Film, TC, Advertising, Digital Media & Beyond” written by Darren Wilsey, with Daylle Deanna Schwartz.  The old adage “Knowledge Is Power” couldn’t apply more to our expansion of services.  So far the book as been incredibly informative and an easy read.  As we continue to put our name out there we want to feel confident that we are what we say we are.  Having resources such as this book and other insightful resources will keep us on track.  Being able to speak intelligently from an informed perspective does wonders when negotiating contracted services.  Amazon Review Rating: 4 ½ stars out of 5

Here is a snippet from the book itself showing the insight it offers to C&E interested readers:

Plug your music career into the lucrative new income streams of the digital marketplace Record deals are so twentieth century. Today, music licensing is the fastest route to widespread exposure and a steady income. Creators of films, television shows, commercials, video games, ringtones, podcasts and other digital-age media hunger for music perfectly suited to their projects-providing endless, lucrative opportunities for savvy musicians. Whether yours"re an unknown composer, an up-and-coming songwriter, an independent-label performer, or a big label star, therers"s a place for you in this fast-growing field-as long as you learn to master the game. How does music licensing work? Where are the most abundant and rewarding opportunities? Find the answers in this authoritative, up-to-the-moment overview of one of the most effective ways to market your talent. Itrs"s all here: The key players in the music licensing business and the best ways to make contacts and bring your music to their attention Types of licensing agreements and how to understand them An inside look at the licensing selection process and how to get a jump on music requests Negotiating payment and protecting your music in the open marketplace, including international venues Getting music licensed for television shows, films, commercials, digital media, and less obvious markets like colleges and universities, theater companies, corporate training videos, and restaurants Firsthand advice from top music executives, marketers, music supervisors, lawyers, talent managers, and filmmakers « less” 


Author Bio: Darren Wilsey is an award winning composer, songwriter and music producer. He has written and produced music for numerous independent films and network television. His music has appeared on such shows as Ghost Whisperer (CBS), Sex and the City (HBO), Queer as Folk (Showtime), Punk'd (MTV), Queer Eye for the Straight Guy (Bravo), Dane Cook's Tourgasm (HBO), Road Rules (MTV), Skin (Fox), Life With Derek (Disney), Breaking Bonaduce (VH1), Snowboarding World (NBC Sports), Beverly Hills 90210--The Complete First Season (Paramount Entertainment), and Melrose Place.


Stay Tuned…. Our next House track, “Drop In Sixty Seconds” is in the works.

Thanks,
BSMG Staff

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